Official Contest Rules 

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The Your First Finish Line Contest (the “Contest”) is sponsored by FORM Athletica Inc. (“FORM” or the “Sponsor”).

1. Contest Period

The Contest begins on September 15, 2026 at 3:00:00 PM Pacific Time (“PT”) and ends on October 30, 2026 at 2:59:59 PM PT (the “Contest Period”).

All entries must be received during the Contest Period.

FORM’s computer systems will be the official timekeeping device for the Contest.

2. Eligibility

The Contest is open only to legal residents of:

• Canada, excluding Quebec; and
• The United States and District of Columbia, excluding Florida, New York, Rhode Island, Puerto Rico, Guam, the U.S. Virgin Islands, and any other U.S. territory or jurisdiction where the Contest would be prohibited or restricted by law.

To enter, an individual must:

• Be at least 18 years of age or the age of majority in their state, province or territory of residence, whichever is greater, at the time of entry.
• Be a legal resident of an eligible jurisdiction listed above.
• Have never previously completed a triathlon.
• Select one (1) friend (“Tri Buddy”) who has also never previously completed a triathlon.
• Be legally able to travel within Canada and/or the United States, as applicable.
• Possess or be able to obtain all required travel documents by the applicable travel dates.
• Be willing and reasonably able to participate in the training and triathlon activities associated with the Prize.
• Be willing to comply with the applicable race organizer’s registration requirements, participant waivers, rules and eligibility requirements.

The selected Tri Buddy must independently meet all eligibility requirements contained in these Official Rules, including residency and minimum age requirements.

Employees, officers, directors and representatives of FORM, its parent companies, subsidiaries, affiliates, advertising and promotional agencies, and members of their immediate families or households are not eligible to enter or win.

FORM reserves the right to verify the eligibility of both the entrant and their selected Tri Buddy before confirming the winner.

Void in Quebec, Florida, New York, Rhode Island, Puerto Rico, Guam, the U.S. Virgin Islands, other U.S. territories, and wherever prohibited or restricted by law.

3. How to Enter

During the Contest Period, eligible individuals may enter by visiting:

https://formswim.com/pages/contest

and completing the official Contest entry form.

Entrants will be asked to provide information including:

• First and last name.
• Email address.
• State or province of residence.
• A response to the question: “Why should we pick you?”
• Confirmation that neither individual has previously completed a triathlon.
• Any other information reasonably required to administer the Contest.

The written response is collected for campaign and administrative purposes only and will not affect an entrant’s odds of winning.

All eligible entries have an equal opportunity to be selected in the random draw.

Entries must be complete and accurate.

Limit one (1) entry per person during the entire Contest Period.

Multiple entries submitted by the same individual may be void.

Automated, fraudulent, incomplete, duplicated, manipulated or otherwise invalid entries may be disqualified at FORM’s discretion, subject to applicable law.

4. Marketing Communications

Subscribing to promotional communications is not required to enter or win. Entrants may voluntarily elect to receive marketing emails, news, and promotional updates from FORM; however, consenting to receive such communications will not increase an entrant’s chances of winning. All personal information and consents collected will be handled in accordance with FORM’s Privacy Policy and applicable law.

5. Random Draw and Odds of Winning

Following the close of the Contest Period, one (1) potential winner will be selected by random draw from among all eligible entries received during the Contest Period.

The random draw will take place on or about November 5, 2026.

The draw will be conducted by FORM.

The odds of winning depend on the total number of eligible entries received during the Contest Period.

Each eligible entry has an equal chance of being selected.

FORM may also randomly select one or more alternate potential winners in the event that the initially selected potential winner is disqualified, cannot be contacted, declines the Prize, fails to satisfy the requirements of these Official Rules, or their Tri Buddy is determined to be ineligible.

6. Winner Notification and Verification

The potential winner will be contacted using the email address provided on their entry form within approximately five (5) business days of the random draw.

The potential winner must respond within five (5) business days of FORM’s first notification attempt unless otherwise specified by FORM.

The potential winner and their Tri Buddy may be required to:

• Confirm their eligibility.
• Provide proof of age.
• Provide proof of residency.
• Confirm that neither individual has previously completed a triathlon.
• Sign a declaration of eligibility.
• Sign liability and participation releases.
• Sign travel documentation and waivers.
• Sign publicity and/or content releases where permitted by law.
• Complete documentation required by FORM, its travel provider or the applicable race organizer.
• Provide information reasonably necessary to arrange travel and race registration.

Canadian Potential Winners

An entrant who is a resident of Canada must correctly answer, without assistance, a time-limited mathematical skill-testing question administered by FORM or its representative.

Failure to correctly answer the skill-testing question will result in disqualification and FORM may select an alternate potential winner.

If either the potential winner or their selected Tri Buddy does not meet the applicable eligibility requirements, fails to provide requested documentation, fails to respond within the required timeframe, declines the Prize, or is otherwise unable to participate, FORM may disqualify the entry and randomly select an alternate potential winner.

The entrant and Tri Buddy will only become the confirmed winners once all applicable verification requirements have been successfully completed.

7. Prize

One (1) confirmed winner and their eligible Tri Buddy will receive a Your First Finish Line Triathlon Experience for Two (the “Prize”).

The Prize includes:

• Round-trip economy airfare for the winner and Tri Buddy from a major commercial airport in Canada or the United States approved by FORM.
• Round-trip airline bike-transport fees for one (1) bicycle per participant, subject to applicable airline size, weight, packaging and liability requirements.
• One (1) shared standard hotel room for three (3) nights.
• Race registration for the winner and Tri Buddy for a triathlon in Canada or the United States mutually agreed upon by the winner and FORM and approved by FORM.
• Two (2) pairs of FORM Smart Swim 2 PRO goggles, one (1) for each participant.
• Two (2) one-year FORM Premium subscriptions, one (1) for each participant, providing access to FORM training plans and other Premium features.
• Two (2) FORM swim caps, one (1) for each participant.
• A total of USD $1,500 in spending money for the winning pair.
• Ground transportation for the winner, Tri Buddy and their bicycles between the destination airport and the hotel on arrival and departure.

The total approximate retail value (“ARV”) of the Prize is USD $7,000.

The actual value of the Prize may vary depending on the winners’ locations, airfare, hotel rates, selected race and other factors.

No difference between the stated approximate retail value and the actual value of the Prize will be awarded.

FORM reserves the right to structure travel and other Prize components within the stated Prize value.

8. Race Selection

The triathlon will take place at a race in Canada or the United States approved by FORM.

FORM may provide the winners with a shortlist of eligible races from which to choose.

Race selection will be subject to factors including:

• Race availability.
• Registration availability.
• Location.
• Travel costs.
• Race dates.
• Participant eligibility.
• FORM’s campaign requirements.
• The ability of both participants to attend and participate.

FORM does not guarantee participation in any particular race requested by the winner.

The selected race is intended to be an appropriate first-time triathlon, such as a sprint- or Olympic-distance event, at FORM’s discretion.

9. Travel Booking

All Prize travel must be booked through FORM’s designated travel agent or travel provider.

The winner and Tri Buddy may not independently book airfare, hotel accommodations or included ground transportation and request reimbursement unless FORM gives prior written approval.

The Race must take place before June 30 2027. If the race is after this date, it must be approved by FORM.

Failure to cooperate with FORM or its designated travel provider and complete the prize by June 30, 2027 may result in forfeiture of some or all of the Prize.

Airfare will be round-trip economy class from a major commercial airport in Canada or the United States approved by FORM.

FORM reserves the right to determine the appropriate departure airport based on the participants’ places of residence, available routes and reasonable travel costs.

Transportation between the winner’s or Tri Buddy’s residence and the applicable departure airport is not included unless expressly stated by FORM.

The winner and Tri Buddy must travel on the same itinerary unless otherwise approved by FORM.

Travel dates will be determined in connection with the selected triathlon.

All travel arrangements are subject to availability, carrier restrictions and the terms and conditions of the applicable travel providers.

10. Travel Documents and Additional Expenses

The winner and Tri Buddy are solely responsible for obtaining and maintaining:

• Valid passports, where required.
• Visas or other immigration documentation, where required.
• Identification required for air travel.
• Any other documentation required to enter the destination or participate in the selected event.

FORM is not responsible if either participant is unable to travel because of insufficient, expired or missing documentation.

Except for expenses expressly included in the Prize, all other costs associated with accepting and using the Prize are the responsibility of the winner and Tri Buddy.

These may include, without limitation:

• Transportation to/from the departure airport.
• Baggage and equipment fees other than the included round-trip airline bike-transport fees described in Section 7.
• Parking.
• Travel insurance.
• Medical insurance.
• Additional meals.
• Personal purchases.
• Incidental hotel charges.
• Additional hotel nights.
• Room upgrades.
• Passport or visa costs.
• Equipment not specifically included in the Prize.
• Applicable taxes.

11. Spending Money

The Prize includes a total of USD $1,500 in spending money for the winning pair.

FORM may provide this amount by prepaid card, electronic transfer, cheque or another method selected by FORM.

This amount is intended to assist with meals, local transportation and other incidental expenses associated with the Prize.

The USD $1,500 amount is shared between the winner and their Tri Buddy and is not USD $1,500 per person.

12. Prize Restrictions

The Prize:

• Is non-transferable except as expressly permitted by FORM.
• May not be substituted for cash.
• May not be sold or auctioned.
• Must be used within the dates and conditions specified by FORM.

FORM reserves the right, subject to applicable law, to substitute any element of the Prize with an item or experience of equal or greater value if the advertised element becomes unavailable for reasons beyond FORM’s reasonable control.

FORM may also change the selected race, hotel, airline or travel itinerary where reasonably necessary.

If the winner elects not to participate in any portion of the Prize, no cash or other compensation will be provided for the unused portion.

13. Tri Buddy

Tri Buddy Consent and Eligibility: As a condition of participating in the Prize, the selected entrant’s designated Tri Buddy must independently confirm their willingness to participate and their agreement to these Official Rules and FORM’s Privacy Policy. 

Following selection of a potential winner, FORM will contact or provide instructions for the potential winner’s Tri Buddy to obtain this confirmation before collecting or using the Tri Buddy’s personal information for eligibility verification, including proof of age, residency, or other required documentation. 

A Tri Buddy will not be eligible to participate in or receive any portion of the Prize unless such consent and confirmation are provided. If the designated Tri Buddy does not provide the required consent or does not meet the eligibility requirements, FORM may require the potential winner to select another eligible Tri Buddy, subject to these Official Rules.

14. Physical Activity and Assumption of Risk

Participation in triathlon training and racing involves strenuous physical activity and inherent risks, including risks associated with pool and open-water swimming, cycling and running.

The winner and Tri Buddy are responsible for determining whether they are physically capable of safely participating in training and the selected triathlon.

FORM may require the participants to complete additional health, safety, race or liability documentation before participation.

Participants must follow all safety instructions and the rules of applicable training facilities and race organizers.

Nothing provided by FORM as part of the Contest, constitutes medical advice.

Participants should seek appropriate professional advice regarding their ability to participate in strenuous physical activity where appropriate.

To the maximum extent permitted by applicable law, participation in training and the triathlon is undertaken voluntarily and subject to applicable participant and event waivers.

15. Race Cancellation or Disruption

FORM is not responsible for the cancellation, postponement, relocation or modification of the selected triathlon due to weather, unsafe conditions, natural disaster, public-health restrictions, race-organizer decisions or other circumstances beyond FORM’s reasonable control.

If the selected race is cancelled, postponed or otherwise unavailable, FORM may, subject to applicable law:

• Select an alternative race.
• Modify the Prize.
• Reschedule applicable travel.
• Provide a substitute component of equal or comparable value.

16. Content and Publicity

Participation in publicity, promotional content, photography, video, interviews, or other marketing activities is voluntary and is not required to enter or win the Contest. Entry into the Contest does not, by itself, grant FORM any right to use an entrant’s or Tri Buddy’s name, image, likeness, voice, biographical information, photographs, video footage, or other identifiable content for promotional or advertising purposes.

FORM may separately invite the winner and/or their Tri Buddy to participate in content or publicity related to the Contest, their training, travel, or participation in the selected triathlon. If they agree, each participating individual will be asked to sign a separate media release before such content is created or used.

The media release will specify the applicable rights granted to FORM, including the permitted uses of the content, duration of the license, geographic territory, whether the content may be used in organic and/or paid advertising, and whether any additional compensation will be provided. Declining to participate in publicity or declining to sign a media release will not affect an entrant’s eligibility to enter or win the Contest or receive the Prize.

17. Entry Content

The response to the entry-form question is not judged and does not affect the entrant’s odds of winning.

By submitting an entry, entrants represent that:

• Their entry is truthful.
• They have the right to submit the information and materials contained in the entry.
• Their submission does not infringe another person’s intellectual property, privacy or other rights.
• They have obtained their Tri Buddy’s permission to identify them in the entry.

FORM may disqualify an entry containing inappropriate, unlawful, defamatory, discriminatory, infringing or otherwise unsuitable material.

Entrants retain ownership of their original submission content.

18. Taxes

The winner is solely responsible for any federal, state, provincial, territorial, local or other taxes associated with receipt of the Prize where applicable.

U.S. winners may be required to provide FORM with applicable tax information and may receive tax reporting documentation based on the value of the Prize.

FORM recommends that winners obtain independent tax advice regarding any tax consequences associated with accepting the Prize.

19. Privacy

Personal information collected in connection with the Contest will be used to administer the Contest, verify eligibility, communicate with entrants and potential winners, arrange the Prize and otherwise fulfill the purposes described in these Official Rules and FORM’s applicable Privacy Policy.

Where an individual separately consents to receive marketing communications, FORM may also use their information for marketing purposes in accordance with that consent and applicable law.

20. General Conditions

FORM reserves the right, subject to applicable law, to cancel, suspend, modify or terminate the Contest if fraud, technical failures, unauthorized intervention or any other circumstance beyond FORM’s reasonable control compromises the administration, security, fairness or integrity of the Contest.

FORM reserves the right to disqualify any individual who:

• Violates these Official Rules.
• Provides false or misleading information.
• Attempts to manipulate the Contest or entry process.
• Attempts to submit multiple entries.
• Engages in fraudulent or unsportsmanlike conduct.
• Harasses other entrants, FORM employees or representatives.
• Otherwise acts in a manner inconsistent with the spirit of the Contest.

FORM’s decisions regarding administration of the Contest will be final, subject to applicable law.

21. Limitation of Liability

To the fullest extent permitted by applicable law, FORM and its affiliates, officers, directors, employees, representatives and agents will not be responsible for losses, damages, injuries or claims arising from or relating to:

• Participation in the Contest.
• Acceptance or use of the Prize.
• Travel.
• Training activities.
• Participation in the triathlon.
• Actions or omissions of airlines, hotels, race organizers, travel providers or other third parties.
• Technical failures affecting Contest entries.

Nothing in these Official Rules excludes or limits liability that cannot lawfully be excluded or limited.

22. Social Platforms

The Contest may be advertised or promoted through Instagram, Facebook, Strava, TikTok or other third-party platforms.

No social-media activity is required to enter the Contest.

The Contest is not sponsored, endorsed, administered by or associated with Instagram, Facebook, Meta, Strava, TikTok or any other third-party platform unless expressly stated otherwise.

Any questions, comments or complaints regarding the Contest should be directed to FORM rather than the applicable social platform.

23. Governing Law

The Contest and these Official Rules are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict-of-law rules, subject to any mandatory consumer, promotional-contest or other laws applicable in an entrant’s jurisdiction of residence.

To the extent permitted by applicable law, disputes arising from the Contest or these Official Rules will be submitted to the exclusive jurisdiction of the courts located in Vancouver, British Columbia.

24. Sponsor

FORM Athletica Inc.

126 W 3rd Ave, Vancouver, BC

social@formswim.com